Scott Rodriguez

Fractional CFOs provide part-time, Chief Financial Officer services for a fraction of the cost of a full-time employee.

Accounting and bookkeeping are focused on the past. That data is invaluable, but finance and strategy is aimed at the future.

A good comparison would be a Physical Trainer for your business.

Set goals. Make a plan. Adjust as needed using data, intelligence, and financial analysis. Achieve goals.

Repeat.

Without having someone to help you understand the data, and making sure you're eating your Wheaties...would you arrive at your goal as fast? :-)